April 2006

Top Three Communication
Pet Peeves

To be sought after as a virtual professional, your communication style is of the utmost importance. Every day I speak with VAs from across the US, either by telephone or e-mail. Here are the three top mistakes I observe in my day to day experiences communicating with emerging practitioners, colleagues and clients:

Turn off the television and the radio! While working alone in your office may prompt you to turn on television or radio while you're working, turn it off when you make a call or answer the phone. It is much more audible in the background than you think, and delivers a very unprofessional message to your clients.

Use a professional communication style when you are speaking on the phone. This means avoiding slang such as "catch ya later" or " 'sup?" With individuals that I speak with many times a day, I still begin a conversation with, "Good afternoon, it's Nora. Do you have a moment to speak with me?"

Use a professional communication style when you are posting e-mail messages - even on discussion boards. Refrain from typing in all lower or all upper case. Begin your message with a proper salutation, even if only to address your recipient by name. Close your message with a proper salutation. Even with e-mail's more relaxed communication style, communicating professionally counts. Here's an example:

Bob, thank you for sending me the forecast documents. I'll forward them to Mike immediately.

Please give me a call if you have any questions.

Thanks for your help.
Kind regards,
Nora Rubinoff

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You never know when your next client could be a VA you are having a discussion with on the board, or a new client who observed your style and conduct from viewing discussion board messages.

As a virtual professional, communication is your primary tool for making a best impression. Review your communication style often, to ensure you are communicating a professional image about yourself and your practice.

Nora Rubinoff, At Your Service, www.aysweb.com

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